How to Fall in Love with a Delicious Future
MAD7, Environment & Sustainability, Creativity, Rob Hopkins, June 19, 2025
Climate activist and imagination catalyst Rob Hopkins walked on stage in a spacesuit and asked us to time travel. Not to escape, but to dream.
He wanted us to imagine a distant utopia instead of another dystopian warning. Together, we pictured a 2030 within reach: greener cities, bicycle rush hours, shared meals, restored soil, more joy.
His new book, How to Fall in Love with the Future, argues that hope works better than despair. The future doesn't arrive fully formed. We build it, story by story, meal by meal.
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Hello, everybody. Yes, I'll explain this shortly, this old thing I threw on this morning. I'll explain what that's all about in a moment. Follow a vegetable orchestra, they said, so I will try and do my best. So I'm Rob, and you may or may not have heard of me and what I do, so just to set a little context, for many, many years I was a teacher of permaculture, teaching people practical skills that we need for this time now, how to grow their own food, how to build their own house, all that kind of thing. Then in my own town in the southwest of England, I started what became known as the Transition Movement, which is a community bottom-up activism process, which started in my town, very, very rapidly spread to 50 countries now around the world, where people are organising, sharing their stories. It's been one of the great honours of my life to be part of that extraordinary movement. The second bit of context is why we do this. The second bit of context is why we do this. And I want to just speak to what, for me, feels like one of the big elephants in the corner of the room over this last couple of days, which is the climate and ecological emergency. Now, climate change is something which is complex, but it's not complicated. Those are different things. And so just to distill it down into its most simple thing, thanks to an organisation called Climate Science Basics, I just want to share five key ideas with you. Number two, the first one is, it's warming. You can all see it. Wherever you've travelled from to be here, you can all see that the world is warming. Number two, it's us. This is not part of a natural cycle. This is caused by us, our addiction to burning stuff, in particular, fossil fuels, and our addiction to chopping down trees. Number three, we're sure. There's no debate anymore among people who know what they're on about, that that's what's actually happening. Number four, it's bad. It's really bad. And it's going to get an awful lot worse, unimaginably worse, unless we respond to this with imagination and passion and creativity and really make this the central thing of what we're doing. But number five, we can do something about this. We are not passive in the face of this as a crisis. Now, Monday morning is not a time for graphs. I'm only going to show you two. I promise I won't show you any more. And I'm showing you them more for the stories that they tell. In this picture, if you can see along the middle, there is the pink bit. That's humanity's safe place. Everything we associate with human civilisation, everything that you as food professionals associate with food, the things that you cook with, the recipes, the culture, all emerged in this safe space where concentrations of CO2 never went above 350 parts per million. Temperatures fluctuated a bit, but that was our stable, safe place. We have now broken out of that space. We're at 431 parts per million and on an upward trajectory. Getting that down is the most important thing that we can do now. We are out of our safe space. We don't know how to work in that space and we have to get back there as quickly as possible. What might we do about it? Well, I think the only thing that we have as a world for what that might look like is the Paris Agreement, signed, as you might imagine, in Paris in 2015. That sets out a roadmap for how we might get there. As you can see, it means that by 2030, we need to have cut our emissions by 48%. Now, we can either be the people who go, oh, that's really tough, that. Maybe we could just kick it down the road a little bit more. Or the people who go, great, wow, amazing, an opportunity to reimagine everything. That only comes around once every couple of hundred years. And we're here at one of those moments. How exciting is that? So I'm going to be coming back to this idea of 2030. I'm not really interested in what the sort of 2050, I'm not interested in utopias. I'm more interested in what would that 2030 look like if we were halfway there. And we could see the world around us changing, our children's mental health getting better, our air getting cleaner, our lives feeling more nourishing. That's what I want to share with you today. And for me, in the work that I do, having been around climate activism for a long time, what I try to do is reframe that work as actually being around the cultivation of longing. Just talking about extinction and collapse, doesn't cut it anymore for me. How do we give people something to run towards? So the story that I love to tell is about the moon. Jules Verne, 1865, wrote a book called From the Earth to the Moon. And in that book, he pulled together all the best science he could find about how we might actually get to the moon. Thrilling, thrilling story. That book inspired scientists and engineers to start figuring out how we might actually get there. And it started to get into the culture. More people wrote stories about it. The first film made in 1908, by Georges Méliès, A Trip to the Moon, was about that. We then had this whole genre of popular science. Some of our older members here in the audience will remember growing up with magazines like this, all about how will we get to the moon? What's it going to be like when we get there? By the night, Popeye went to the moon. Mickey Mouse went to the moon. There were dances about how you would walk on the moon. It got into the culture. In the 1950s, there were 10 awful, awful films that were all about all-male crews of astronauts going to the moon. And arriving there to find that the only people there were women who hadn't seen men for a very long time. And this one is called Cat Women of the Moon. It is truly the worst film I've ever seen. I watched it so you don't have to. It says there on the poster, see the lost city of love-starved cat women. I love in the poster the idea, this strange male fantasy. You would arrive on the moon full of women who hadn't seen the men for ages. The men look absolutely terrified. But it meant that it got so into the culture, the cultural longing to get to the moon, built and built and built. It meant that in 1963, when JFK announced, we will go to the moon, not because it's easy, but because it's hard, standing in front of a man, trying very hard not to sneeze. It meant that actually, we managed to do that. Oh no, sorry, that's the wrong thing. Tintin went to the moon, of course, very famously. And when JFK did announce, standing in front of a man, trying hard, very hard not to sneeze, it meant we did it in six years. The average age of the people who got us there was 28. And it meant that when Neil Armstrong did land on the moon, Hergé, who made the Tintin comics, did this comic strip of Neil Armstrong being greeted onto the moon by Tintin and Captain Haddock. Welcome to the moon. Because by the time we got there, we'd been there thousands and thousands of times in songs and stories. We don't have a hundred years to cultivate longing to address the climate emergency. But the same principle applies. We need to give people things to run towards rather than just things to run screaming in the opposite direction from. I love this quote that's on the front window of the Institute for the Future. They say, any useful statement about the future should at first seem ridiculous. I'm a great believer in the ridiculous. I'm kind of here to urge you all to be more ridiculous in the work that you do. Because at this point, any solution put forward to the climate emergency that doesn't seem at least a bit ridiculous is not ambitious enough. So I have travelled from our little town of Totnes in Devon. Anyone here ever been to Totnes in Devon? My people. So you may know various things about Totnes. We are the place where the transition movement started, for example. But what you don't know is that deep underneath Totnes Castle, we have a secret laboratory where we have been working for the last 10 years to build the world's first successful, fully functioning time machine. And my friends, I can tell you today that we did it. I think that deserves an ooh. Ooh. Thank you. If I don't win the Nobel Prize this year, I'm going to be pissed. So with this time machine, we travel to the future that resulted from us doing everything we could have possibly done. There are many different quantum threads into the future from the present. And we followed many of them. And believe me, a lot of them are horrible. You don't want to go there. Trust me on that. But there are some on the outer edges of possibility that are incredible. And we travel there to make recordings. And these are time travel suits not to protect us. They're to protect the people when we arrive in case we have any residual cynicism or despondency that we might have brought with us that might pollute their efforts at the time. So just in case there may be one or two of you still thinking, Rob, I don't believe you've built a time machine. I have evidence, my friend. Someone was around in my house the other day. And you'll see this is my wife, Emma. And if you look very closely, you'll see me setting off on one of my time-travelling adventures. It's some serious quantum shit. It would take me a long time to explain. So what I do is we've built this time machine. The original one was modelled on the chassis of an old bus. But after Brexit, getting an export licence for a time machine became very, very cumbersome. So instead, our team have built this, which is the one that allows us to turn any space into a time machine. But before I do that, I'd like to ask you if you might make a pair with someone you didn't know when you came here. And I'd like you to look at it. If you see me put my hand in the air, you put your hand in the air too and stop talking. Otherwise, this is just chaos, this next bit. Okay? Quick practice. Hand in the air. Very good. Thank you. You see that? Stop talking. Okay, quickly, find your partner. Find a pair. Someone you don't know. Ideally. Damn, you're good. Excellent. Right. So I always do that at the beginning of my talks. People say, why do you put people into pairs with someone they didn't know? I always say, well, we spent two years locked away in our houses not seeing anyone. We live in an epidemic of loneliness. Even if this is the worst talk of the whole conference, you'll know someone you didn't know when you came. And that's really, really important to me. And I've done it hundreds of times. And so far, I've had five couples come up to me and say, you know, that thing you do at the beginning of your talk? And one baby. So be careful. So in a moment, the other thing I need to teach you, we're about to time travel. I need to teach you the sound a time machine makes. This is very, very important. It sounds like this, but with you all joining in. Okay? Mad, what is that? I think we're not going to break the time barrier with that. Come on. We'll try one more time. Much better. Thank you so much. Okay. So here in my box, I have my time machine. At this point, there's supposed to be a very exciting thing where the lights go down. Yeah, thank you. I tell you, if I don't win the Nobel Prize this year, I said that already. Anyway, it's always going around in my mind. So I'm going to ask if you might close your eyes, please, and make yourselves comfortable. And in a moment, we're going to turn on the time machine and travel. We're going to go to 2030. It's not a utopia. It's not a dystopia. It's the 2030 that resulted from us doing absolutely everything we could have possibly done. So those five years between now and then were the most exhilarating time to be alive. Change happened so fast. And we're just going to then take a minute for you to just take a walk around. in that world. But do it using all your senses. What is that world that you long for? What does it smell like? What does it taste like? What does it feel like? Okay. So let's turn on that machine and take a trip to 2030. Keep your eyes closed and turn to your partner. And just take a couple of minutes to share with them. What did you see? What did you feel? What did you hear? How was that? All right. Thank you. Thank you. That was very impressive. You all managed to see my hand going in there while your eyes were closed. Some serious superpowers you have. It would be lovely to hear. Give me a few shout-outs of impressions or things that you saw. Bicycles. Drugs. Sorry? Rugs. Frogs. Gosh, you have to be so careful. Golf courses planted with vegetables. Vast darkness. Forest. The existentialists are in. Sorry? Forest. Urban agriculture. Reclaimed spaces. Community. Sorry? Did you say uprising? Uprising. Yeah. Sorry? Five seasons in a day. Okay. Thank you. One more. You're having a baby. Congratulations. There's some forward planning for you. So I've done that exercise now with thousands and thousands and thousands of people in different settings. What's always interesting to me is firstly no one ever says, we've got a new Ikea that's four times bigger than the one we used to have. Somehow this connects us into a future that's about contentment and happiness rather than one that's about dopamine. And I think this should become like a daily practice. Because the reality is, like meditation or yoga, because in reality doing the opposite of this is a daily practice. Every morning we turn on our phones and they say, oh, everyone's awful and everything's shit. I think just stay in bed probably if I were you in the future. The future is being cancelled. The future is being colonised. And that's not okay. And that's not okay. And we need to do something about that. So what I want to share with you is a recent trip that we took to that 2030. You might like to think of me as being like the Marco Polo of the climate movement with an extraordinary story. So we set our time machine up here in this street and we pressed go, set the controls for 2030. When we stepped out of the time machine, that street now looked like this. And the first impression was how much louder the birdsong was, how cleaner the air smelt. But the most overwhelming thing was the look in people's eyes. There was this sense of, I think we might just do this. A sense of shared endeavour. A sense of shared purpose. If you turned and looked the other way down the street, it looked like this. You could kind of see where the old infrastructure had been, where the cars used to be. That space has been taken back and reclaimed. And in a way that's just beautiful, beautiful to see. And my friends, the bicycle rush hours of 2030 are the most extraordinary thing to see. It makes me very emotional just to tell you about it. This river of bicycles in the morning, river of bicycles in the evening. Because in that 2030, they had built the infrastructure to make that possible. They realised that for every million euros they spent building really good cycling infrastructure, they were actually saving 38 million euros. off the national health bill. It wasn't an expense. It was an investment in wellbeing. You might remember in 2025, you'd have these signs for cars, of how many car parking spaces. Not anymore. It's for bicycles, because there's so many. All those old underground car parks we don't need anymore, all been repurposed as clean, safe places to keep your car. Every train station you walk out of now looks like this, because we built the infrastructure and people used it. Now when people build buildings, we don't use cement anymore. Cement and concrete back in the day. Back in 2025, we're responsible for 9% of all the world's carbon emissions. We couldn't do it anymore, and we were running out of sand. So now they're building buildings like this using timber from the region, locking the carbon into the building. Even starting to build buildings using materials made using mushrooms. Mycelium construction materials is one of the biggest growing industries in that 2030. We visited lots of places where the streets are being closed by the people who live there. Take that space back and use it for community, for connection, for people to spend time together. The people on this street were very excited to show us what it had looked like back in 2025. It looked like this. And now it looked like this. And that change happened very, very quickly. People took the space back and used it in different ways. One of the things that gave me the most inspiration for the future was this site. The removal of concrete and tarmac. We realised in those hot summers of 2025, 2024, that when you get above about 30 degrees, concrete and tarmac in cities is dangerous stuff. It traps so much heat. It kills people. So the de-paving industry grew very, very fast. People were removing it. It became like a national competition in many countries. Different neighbourhoods competing. They didn't talk about it as getting rid of something. They talked about it as liberating soil. So the soil liberation movement swept through the world. People getting rid of concrete. The cities felt so much softer, more porous, more space for biodiversity. And I've brought you back from 2030. You get so many treats today. I brought you back the front page of Forbes magazine, which showed the careers that young people now leave school most wanting to go into. The culture has changed so much as part of this that now people want to be de-pavers. They want to be rooftop farmers, seaweed farmers. This whole culture has changed as our aspirations move away from just the accumulation of stuff. And it's actually playing an active part in turning this round. We visited whole neighbourhoods that have been redesigned so there is no space for cars. The cars are being designed out of the fabric of our city. I thought, I know what that will sound like. It'll sound like bicycles and children playing in the street. Actually, when you go there and you walk around and you hear a world without the background growl of the internal combustion engine, you hear things like people having piano lessons in their houses. I don't remember that ever, being able to do that. Beautiful, beautiful, beautiful places. Bicycles, children playing. Really, really safe. The air smelled delicious. Those of you here who are sommeliers will love it. You can smell the air and you're like, what's that? I can smell a bit of thyme in the air and some oregano. It smells like the forest. You start to pick apart the air that you can smell. It's so, so, so delicious. And one of the things that people told us about was that actually now we don't see so much flooding anymore. And the reason for that is that human beings have developed the humility to recognise that beavers are much better hydrological engineers than human beings could ever possibly be. I love beavers. Beavers are awesome. And beavers, they just take pieces of ground like this, wet ground, and they transform it into a place that holds so much more water. In the UK, beavers have built more reservoirs since 1989 than all the privatised water companies put together. And you didn't have to pay them anything at all. And they trap huge amounts of carbon. The biodiversity just explodes. So we just developed the humility to step back and allow nature to do what it does best. And the food system is very, very different from what we saw before. Much more localised, much more resilient. We visited this incredible town where they have been building a new food system where they have been building a new food system where in the schools, all the meals in the schools are 100% organic and 80% of them are grown on land in the town. The municipality bought this piece of land and they turned it into a commercial market garden where they grow the food. It's absolutely wonderful. And this is a story that started in one place and has spread and spread and spread. It's also the only place I've ever visited with a goth mayor. Great hair. Great hair. Anyway, I digress. But what was so interesting about this was that the municipality made this change. And what they found a couple of years later was that their acting with boldness and purpose like that had a huge knock-on impact on the rest of the town. People in that town started to eat 30% less ultra-processed food, 25% less meat, a lot more organic local food. When institutions move with purpose, people follow. When we make it the new thing to do, people will follow. And we went to the school and we visited the kids having their lunch in that school. And you could see actually so many of the changes that we need to make to get to this future are win-win-win-win-win-win-win scenarios. There's no downside to it at all. We visited urban farms like this. This is a place that we went to employs 1 .8 equivalent people working in this place. Grows 200,000 euros worth of food every year on that piece of ground in the city. We sell direct to the people. Landscapes across the cities are becoming more and more like this. It's just the new fabric. And I even brought you back a newspaper clipping from the future. One of the rules as a time traveler is you shouldn't get in the paper. It's a kind of a thing. It's a bit like the grandmother paradox thing. You don't want to mess with time. But anyway, Thomas, who was here yesterday, who had his three things about exercise, eat, and sleep. Obviously, mine is moisturize, moisturize, moisturized. Because I don't have... Yeah, anyway. But this was a place that we went to visit, which is run by a construction company. The construction company set up a food garden so that every one of its employees got a box of vegetables every week. So actually, by that 2030, people choose to go to companies because they have things like that in place, those sort of resilient strategies in place. As we walked through the streets of 2030, we saw lots of places where eating food together has become an increasing part of the social fabric. Many, many places now have passed resolutions. It started with Geneva in 2023, a resolution that every citizen should have access to a good diet. And that has spread throughout the cities that we went to. And there were... Of course, this future didn't arrive by accident. It didn't land fully formed in 2030. If you knew where to look in 2025, you could see it. Pioneers like Liège in Belgium, which back in 2014, if any of you can remember back that far. In 2014, they started a project they called the Liège Food Belt, based around the question, what if in a generation's time, the majority of the food eaten in Liège came from the land closest to Liège? I was there in 2014. They did a big launch event, invited everyone who cared about food in the city. 600 people came to that event. I went back four years later in 2018. They had raised 5 million euros of investment from the people of the city. Not the banks, not the municipality. The people investing into 30 new cooperatives. If you go there now, the municipality are supporting them. They produce thousands of school meals every day. That model has spread to six other cities in Belgium already. The future was already here. Extraordinary. And of course, our future is now powered by renewable energy. But the beauty of it is that the majority of that energy, is owned by communities, is owned by communities. The community energy movement, which you could find in 2025 if you knew where to look, has now become so widespread that it's just fantastic. I'm just going to take a pause there for a moment. I get so excited when I tell you about what I've seen, having been there to see it. But to just step back for a moment, back to 2025, all these stories, William Gibson, a science fiction writer, said, the future's already here. It's just not evenly distributed. All those stories that I told you about 2030 already exist. You can go and see them right now. We started in Amsterdam. We went to Barcelona. We went to Utrecht. We went to Brixton in London, to Cornwall, to all different places. All these things already exist. We're not waiting for somebody to invent something. We don't need innovation in huge quantities. What we need is the technologies that inspire people to actually take this stuff up and actually be part of it and make it like a new world. a new North Star for people so that it becomes where we want to go. During COVID, I saw a young woman in a photo from a Black Lives Matter protest in Washington. She had this T-shirt on with this slogan. I've been to the future. We won. It gave me goosebumps. Maybe it's giving you goosebumps now. And as somebody who'd been around and involved in climate activism for a long, long time, it completely shifted the way I thought about how we communicate this stuff. I could have just stood here and spent the last 25 minutes showing you endless horrific graphs and pictures of the tar sands in Alberta. It feels very different. If we can give people something to move to, something to fall in love with. And so I then, after I saw this, I had been invited to London to give a talk for Extinction Rebellion's a big event. It was a big event outside Westminster. And so I bought my time travel costume and my very fashionable helmet. And I went along and I gave this talk as if I had just come back from 2030, like I've done with you. And there was a moment in the middle where I said, just talking about this makes me feel really, really emotional. And I looked around and there were tears on people's faces. I thought, something's really interesting happening here. I've never seen or experienced that before. And actually, part of the reason is that when we're trying to imagine the future, we can only be as ambitious or imaginative as we have stories. In our brain, when we try and imagine the future, we're basically piecing together things that we have in our memory. If I said to my friend Roman here, I'm going to take you to Italy next week, and he's never been before. His brain sends down a message to his memory and says, send us up a file with Italy written on the front. And everything that he's ever known about Italy, he then his imagination pieces together. So we need to have in our memory cupboards stories of what's possible. If you just watch Fox News all day, it's really hard to imagine a low-carbon social justice future. It's not there. You can't find it. So this is talking about Extinction Rebellion. This is in April 2019, the big rebellion, the first big rebellion. Hundreds of thousands of people occupied the streets of London. It was extraordinary. This is Waterloo Bridge, normally full of traffic going backwards and forwards. And Extinction Rebellion held that bridge for eight days and turned it into a forest. And I know a lot about it because my wife was there. She's been very involved with Extinction Rebellion. She's been arrested seven times. I'm very, very proud of her. And during those eight days, they turned this place into a forest. And people would stop. People would cross that bridge every day, would stop on that bridge and go, oh, why can't it always be like this? It's like rehearsing the future. That's what a lot of my work is about. How do we help people to rehearse the future? I call this a pop-up tomorrow. How do we create pop-up tomorrows where we bring that future you imagined 10 minutes ago through the fabric of time and present it to people so they can see it and touch it and smell it? I show this picture always in my talks. I've met five people come up to me afterwards, and maybe there'll be a sixth today, who said, I work near there. And when that happened, I stopped on that bridge and I had that experience. And as a result of that experience, I gave up my job. I now work in climate. I now work in sustainability. Pop-up tomorrows are very powerful experiences to give to people. So I've become very, very interested in what does our activism look like if we... The question is not, is time travel possible? The question is, what does our activism look like if we act as if it were? And so I've been fascinated by finding activists around the world playing with time in really fascinating and curious ways. These two extraordinary women run a project in the US called Black Quantum Futurism. They're awesome. I love them. And they talk about time travel as a tool for black liberation in a way that is just absolutely beautiful. Look them up. Support their work. They're absolutely fantastic. They create events where they collect people's oral things. futures, not their futures, not their oral histories. And this is a national park. I've become really interested. What does it look like when organizations build time machines? What does that look like? This is in Wales, the national park, the Brecon Beacon National Park, which is now called whatever that is in Welsh, which is harder to say than Brecon Beacon National Park. So I'm not going to try. But they wrote this extraordinary management plan up until 2050. And it was beautiful. It was written like a vision document. It had poems from the future, photos from the future. It told the story about how they did it. I went to an event in Wales, and I spoke about the need to build time machines and to open time portals. And two of the women who wrote this report were there. And then three months later, they wrote to me and said, Rob, we've built a time machine. I was like, what? What do you mean you've built a time machine? She said, oh, we got back to our office. We found that we had a planetarium that we bought a few years ago, and we didn't really know what to do with. So we've turned it into a time machine. And we show films about the past and about the present. And then we invite young people to make films about the future that they long for. And then we invite in the decision makers to come and watch these films in that context. I love this idea that we start to build time machines. This is the time machine that they built. And a while ago, I was on a podcast with a head teacher from a school in Canada called Michael Datura. And we were talking about imagination and education. And I started talking about time machines. And then a year later, he got back to me and said, Rob, Rob, Rob, the last year of our school, the oldest students, we did the whole of the last year based in the future. We spent the whole of the last year in 2040. Rather than doing it about what needs to change on the island, they spent the whole year in 2040. And at the end of the year, they invited all of the people in the town to come to an event where they had to enter through this time portal you see on the top right here. There was an art exhibition of art from the future. They made food from the future. They had music from the future. They had all these leaflets that were leaflets of the organizations that had made that shift possible, including the Ministry of Beauty that was founded in 2027. And he said it just touched them in such a deeper way than just talking about all the things that we needed to do. So one of the projects that I'm involved with, which I love, is a project called, we're working with my colleague here, Mr. Kit, is a project called Field Recordings from the Future. So how do we help to bring the future alive for people in a multi-sensory way? There's a woman called Ouassima Laabich in Berlin who calls it sensual futuring. How do we do sensual futuring? And so I go to visit places all across Europe. I never fly, so it's just places I can reach by train. And in those places, I make field recordings in many of the places that I've shown you here. And then Kit, Mr. Kit, builds these beautiful, ambient, electronic pieces of music based around that, which is all being released next month in the most exciting thing of my whole life as an actual vinyl record. I'm so excited I can't speak. And at the end, I'll show you where you can get that from. But what we have been doing then, we made videos for each of those pieces of music, and then we have built a time machine. And it's an experience where people come into a space, and we take them out from 2025, and we take them to the 2030 that we built as a result. And I just want to show you a video that's about a minute long. We did the first test flight of our time machine about a month ago. It was absolutely awesome. And I'm just going to show you that now. Welcome to Field Recordings from the Future. Welcome to Field Recordings from the Future. God, we both have a final list. There's nothing else like it. You know, what's from an extraordinary, otherworldly place? And when you see the little mushrooms growing up, it's really satisfying. People are no longer defined by their post codes, and there are no areas of deprivation. Such incredible cycling infrastructure and... I will take a deep breath and inhale, crisp, clean, fresh air. This is home. And it's just gorgeous. Just gorgeous. Thank you. So I'm also working with an amazing Belgian cartoonist to make a comic book about how me and Mr. Kit built a time machine and travelled to 2030 and collected all those recordings because one of the big problems we have in the world at the moment is that our future is being shaped by the comic books that people like Jeff Bezos and Elon Musk read when they were teenagers. So what we need now is comic books full of beavers and mushrooms and bicycles and a whole new story for people. So I talked about sensual futuring. This is an exercise I love to do where people make cocktails. of smells that smell like the future that they long for. And then you have a cocktail party where they smell them. But the question that I want to leave you guys with is what does that mean in terms of food? What are the tastes? What does that future taste like? We have a plan at the end of September. We want to open the field recordings from the future time portal here in Copenhagen in City Hall for two days. So you'll all be invited to come and step in and experience that. But I'd love to put a challenge out to the food community of Copenhagen. What would it look like to have a banquet, a feast that gave people a taste of what the future tastes like? Would be a gorgeous, gorgeous thing to do. And you'd be most welcome. My friend Jacob, who is here in the front row, if anybody would like to talk to him about that, he is the person to talk to. Because I love this. This is a woman who did this amazing thing I was part of called the food journey, which was where we were blindfolded and then taken back through the history of slavery. The experience of being an enslaved person where we were blindfolded and given tastes of food from that journey. It was one of the most powerful, moving things. It still stays with me to this day. So what does that look like for food? Just to finish off, because I'm not going to have time to tell you that last little story, because I need to finish. But I just want to say I took some notes yesterday as the day was going on. Food is not my world. I am from another world. But there were a few things that really stood out to me. Words like passion, innovation, an embrace of new concepts, a striving for excellence, teamwork, bringing people on a journey. We cook to nurture people. The importance of a positive attitude, a celebration of and an embracing of limits, a belief that we can always do better, an infectious confidence, living your values in the world, not being afraid of something you've never done before, patience and persistence, leaving a legacy, acquiring new tools through experiences along the way. We need you guys for this. You have the skills, the passion, the tools that we need. Be part of this extraordinary journey. This is not about sustainability. This is about acting as if this is an emergency, because this is an emergency. Yesterday Thomas said, the definition of success is giving people memories. I want to upgrade that slightly. I want to upgrade that slightly and leave you with the thought that the definition of success is giving people memories of the future. Power to the imagination. Thank you so much.