Beautiful People Eat Ugly Fruit
MAD4, Environment & Sustainability, Creativity, Isabel Soares,
The Portuguese Isabel Soares is co-founder of the cooperative Fruta Feia (“Ugly Fruit”), which fights food waste by selling fruits and vegetables whose appearance does not meet the EU’s standards for distribution. Since fall 2013, Fruta Feia has sold over 20 tons of “unwanted” fruit to its members.
At MAD 4 she explains the importance of fighting food waste, go against the standards of food-beauty and eat ugly fruit.
