A Legacy Under Water
MAD7, Environment & Sustainability, Andrea and Alexandra Hermóðsdóttir, and Arndís and Áslaug Árnadóttir,
Ask anyone who attended #MAD7 which talks hit them hardest, and they'll tell you about Andrea and Alexandra Hermóðsdóttir, and Arndís and Áslaug Árnadóttir. These seventh-generation salmon fishing guides became the unexpected superstars of Symposium.
With a confidence most of us could only dream of at their age, they broke down how salmon farming threatens their family tradition, their river, and wild salmon itself. Escaped fish weakening wild populations, sea lice spreading rapidly, antibiotics and pesticides building up in fish fat. Even that perfect pink color? Just dye to hide naturally grey flesh.
Their message to hundreds of chefs was crystal clear: stop serving salmon farmed in open sea pens.