Yvon Chouinard in Conversation with Lisa Abend
MAD7, Environment & Sustainability, Leadership, Yvon Chouinard,
The founder of Patagonia never wanted to be a businessman.
In conversation with Lisa Abend, Yvon Chouinard shares how starting as a blacksmith making climbing tools led to building a company guided by values over profit. He describes hitting $1 billion as the worst day of his life.
After 50 years in business, Chouinard champions purposeful growth over endless expansion. Patagonia is now steward-owned, and the earth is their only shareholder. They've donated over $100 million in excess profit to environmental causes.
Their conversation covers everything from corporate responsibility to table salt.
