Breaking the Rules | Roy Choi

Los Angeles chef Roy Choi, known to most as the man who set in motion the food truck movement with his Kogi BBQ truck, explains in this speech from MAD3 that one of his principal motivations for the project was to bring wholesome, accessible food to areas with more liquor shops than grocery stores.

Here, he discusses how he had to break the rules and mix techniques.

About MAD:
MAD is a non-profit transforming our food system by giving chefs and restaurateurs the skills, community, time, and space to create real and sustainable change.